The sponsorship package every amateur club sells first is “your logo on our social media”. It’s the easiest one to sign and the easiest one to break: a logo that turns up on the fixture post but not the result, at a different size each week, depending on which volunteer had time. This guide is about delivery: how to put sponsor logos on every matchday graphic without pasting them in by hand, how to sell exclusivity per post type, and the monthly report that gets the renewal.
If you’re still at the stage of finding sponsors, start with how to get sponsors for a grassroots football club; this is the next step.
Why weekly beats one-off
A “thank you to our sponsors” post once a season is seen by the people who already follow the club, once. A logo on the fixture graphic, the lineup, every goal and the full-time result is seen every week by players, parents, former players and the opposition’s followers who came to check the score. It’s also a dated record: at renewal time you can show the sponsor exactly how many posts carried them.
Do the maths for your own club. A side playing 24 league matches that posts a fixture graphic, a lineup and a result for each puts a sponsor on 72 posts before counting a single goal. Put that number in the proposal.
The three posts a sponsor sees every match
| Post | Why sponsors like it | Sell it as |
|---|---|---|
| Fixture / matchday | The most-viewed post of the week; both crests, kick-off and venue | Matchday sponsor (one business per home game, or one for the season) |
| Goal graphic | Posted in the moment, shared by the scorer and their family | “Goals presented by” partner for the season |
| Full-time result | Checked by everyone who wasn’t there; wins get reshared for days | Headline sponsor, on every result all season |
Because each post type can carry a different sponsor, a club with three sponsors can give each of them something exclusive instead of crowding all three onto every graphic. See the matchday, goal and match result templates for what each post looks like with a strip on it.
How to put sponsor logos on every graphic in SportGraphics
The point of a system is that the logo turns up in the same place at the same size whichever volunteer is posting. In SportGraphics Pro:
- Set the club up once: crest, colours, the roster with names, numbers and photos.
- Add your sponsors’ logos to the club profile, using the original files the sponsors send you (a PNG with a transparent background is ideal).
- Switch the sponsor strip on in each design you use and pick which logos that design shows. The choice saves with the design, so the exclusivity split is automatic from then on.
- Post the moments as they happen. Fixture on Friday, lineup an hour before kick-off, goals from the touchline, the result at the whistle. The strip is on all of them, in the still image and the animated video, square and 9:16.
Three designs a sponsor strip sits on well (previews show the base designs):
Five mistakes that lose sponsors
- Logo on some posts, not others. The sponsor notices the misses, not the hits. A system fixes this; good intentions don’t.
- Screenshotted logos. A blurry logo says the club doesn’t care. Ask for the original file once and store it with the club, not on a laptop.
- Too many logos on one graphic. Three tiny logos help nobody. Split sponsors across post types instead.
- No report. Sponsors who never hear from the club between invoices don’t renew. Send a one-page monthly email: post count, three screenshots, what’s next.
- Forgetting the youth teams. If your sponsor package covers the whole club, the U13s’ results need the logo too. Check your league’s rules on sponsors and youth players first.
The monthly sponsor report
Keep it to one email. “In September your logo was on 14 posts: 4 fixtures, 4 lineups, 3 goals and 3 results. The best three are attached. October has five matches including the cup tie, so expect around 18.” Attach the screenshots, include reach or views if your platform shows them, and send it on the same day each month. This is the whole difference between a sponsor who paid once and a sponsor who renews.
What it costs
Sponsor logos are part of SportGraphics Pro at $15/mo or $150/yr, alongside unlimited image and video exports, an 18-player roster and multiple teams under one club. Build the price into the packages so the first sponsorship deal covers the tool. See plans and pricing. One caveat: SportGraphics supports soccer/football only today.
Frequently asked questions
Where should a sponsor logo go on a matchday graphic?
In a fixed strip along one edge, the same place on every post, at a size that stays legible on a phone. A sponsor who has to hunt for their logo doesn’t feel sponsored. Keep the strip off the faces and the score, and use the sponsor’s original logo file rather than a screenshot.
How many posts does a sponsor get in a season?
Count your fixtures and multiply. A team with 24 matches posting a fixture graphic, a lineup and a full-time result gets a sponsor 72 appearances before a single goal graphic. That number belongs in the sponsorship proposal and in the monthly report.
Can different sponsors go on different graphics?
Yes, and it’s the easiest way to sell more than one social package. Give the fixture post to the matchday sponsor, the goal graphics to a “goals presented by” partner and the full-time result to the headline sponsor. In SportGraphics the sponsor strip is chosen per design, so the split happens automatically.
How does the sponsor strip work in SportGraphics?
Sponsor logos are a Pro feature ($15/mo or $150/yr). Add the logos to the club profile once, switch the sponsor strip on in the designs you use and choose which logos each design shows; the setting saves with the design, so every graphic made from it afterwards carries the sponsors in both the still image and the animated video, square and 9:16.
What should a monthly sponsor report include?
The number of posts the logo appeared on, two or three screenshots of the best ones, the reach or views if your platform shows them, and one line about what’s coming next month. A one-page email each month is what turns a one-season sponsor into a renewal.